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What's an excellent indicator of an outstanding speaker, with ever-changing and always customized material? They get invited back again and again- to the same exact group.

Institute for Trend Research Economist Alan Beaulieu speaks today at the the NPES 2010 Industry Summit. His session is titled "From Recession to Recovery: The Road Ahead"- and he's back with the group for the second year in a row- by popular demand. I've read about keynote speakers being chosen by crowdsourcing and I think this is an excellent example of how that concept- speaker choice by attending audience members- can work well when considering speakers from prior years, especially when the data is there to back up the choice to rebook. Last year Beaulieu presented "The Recession...How Deep, How Long?" which was rated 4.8 out of 5, the highest of any session at the entire event.

"Alan’s straightforward assessment of the worldwide economic situation, and recommendations for actions that companies should take to weather the storm, received rave reviews—and an immediate call for a return engagement in 2010." At this year's event, Beaulieu will provide analysis and forecasts for the print industry- giving them a better understanding of where they are in the economic cycle, what the recovery will look like moving forward, and how attending members can prepare their to take advantage of upcoming opportunities.

Here's a little bit more about that event, which takes place today and tomorrow in Baltimore.

Excellent strategy to have a speaker like Beaulieu return, because year over year, you're getting up to the minute information about the economy and how it directly impacts your business. Having the same speaker back allows time to reflect on the past year's growth and changes in your business, and reassess your business plan moving forward. The NPES is just one of many groups with multiple bookings for Alan Beaulieu.

-Christine Johnson