800.443.9979

Matt Thornhill, a thought leader in the field of Boomer studies, synthesizes proprietary research and third-party sources with feedback from his extensive personal network to develop you-heard-it-here-first insights into the Boomer consumer and emerging trends in Boomer behavior.

Matt Thornhill partnered with SIR in 2003 to form the Boomer Project, where he oversees research and consulting work for clients. He is co-author of the acclaimed new book, "Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Important Demographic Group" and he contributes columns to the Boomer Project's "Viva the Vital!" column.

Matt Thornhill's Speaking Topics:

• New Rules for Marketing to Boomers
• Green Matters: New Rules for Green Marketing across Generations
• Future of Transportation: Generations In Motion
• Financial Planning Through a Generational Lens
• New Rules for Marketing to Boomers in a Recession
• The New Rules for Selling & Marketing Real Estate to Boomers
• 10 Travel Trends for today's Boomer Consumer

Healthcare Speaking Topics:

• New! How Boomers Will Transform Health Care Forever
• Generations at Work: New Dynamics in Health Care
• How Boomers Will Transform Healthcare Forever

Recommendations

“Your presentation held the attention of the audience at our CEO Conference; and I have heard nothing but great feedback. You were so good we want you to speak at our national event this fall.” Education Programs, AHCA

I've seen many "experts" present to the financial services industry, but never have I seen one that is capable of relating so much important and relevant information to an audience more effectively than Matt Thornhill. He held the attention of some of the nation's best financial advisors throughout the country as we traveled, with an hour-long presentation that was loaded with meaningful and current information. He also shared with the audience specific tactics and tips on how to best relate to the different generational groups in which we currently market. We was provocative and an entertaining presenter. You can't go wrong with Matt presenting his message to your financial services audience today." -NAIF President, 2007-2008

I was in another meeting today with many of the same people who attended your presentation earlier this week. You were quoted or your presentation referenced several times through out the meeting·.. Clearly you made quite the impression! The information you shared has been tremendously helpful in enlightening our marketing colleagues, and getting them excited about opportunities to market, communicate and develop products to Boomers. Thanks. -Cadbury Adams

Matt kept the attention of the audience of 350 as he demystified this most important and misunderstood generation. A polished and professional speaker, Matt did an excellent job of sharing his expertise with the audience. As one attendee noted: "Great communication of what really matters, or should matter, to all retailers." -NSB Retail Group, Montreal

As a presenter, Matt truly engaged the audience with his topical content and his dynamic style, as well as his multi-media presentation materials. His thought-provoking presentation will allow our members to think differently as they try to connect with aging Boomers. -Retail Merchants Association

Thank you [John] so much for speaking at our Diamond Awards (also pitch hitting as the award presenter) and the workshop. Everyone I spoke with truly enjoyed the presentation. The reviews were as positive on paper as they have been verbally. This morning someone told me they learned more in our half day workshop than she has in her 8 week college credited class. How is that for a compliment?" -Los Angeles Metropolitan Transportation

Matt was superb at our national meeting. He scored one of the highest ratings, and the content was incredibly valuable to our financial services customers. We liked him so much we've hired him to give 10 more presentations! -Genworth Financial

Let me also say that it was a terrific presentation. I have heard from lots of people today about how much they learned and also how much they enjoyed being there. John really advanced our collective thinking. We look forward to thinking about other ways we can work together. -National Trust for Historic Preservation

Our development and marketing folks were all extremely appreciative of your presentation, as you no
doubt could tell from their spellbound faces. The fact that you make delivering such valuable information so lively and interactive certainly helps. Not only do you share lots of great information, but you even provided additional resources. -Medical College of Virginia Foundation

Your workshops were a huge success and you scored the highest ratings of any presenter. What's more, I have been amazed by the number of people who told me your session was the best event of the three-day conference in terms of providing actionable information they can use immediately. -Florida Credit Union League

Your [John's] program in Naples was outstanding! Yours was the single highest-rated program segment of the convention and it added so much value for our members. It was both entertaining and thought-provoking. -Southern Newspaper Publishers Association